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Amazon Listing Optimization & SEOAmazon listing optimization that gets you found and chosen.
We research the keywords your buyers actually type and place them where Amazon’s search algorithm reads them: your title, bullets, description and backend search terms. Then we write copy that turns that traffic into sales.
We manage brands on Amazon US, UK, EU, UAE, Saudi Arabia and Australia.
Listings optimized
Brands managed
Years building on Amazon
Storefronts built
If Amazon can’t match your listing to a search, nobody sees it.
Amazon only shows your product for searches it believes are relevant, and it decides that largely from your listing text. A listing missing the terms shoppers use is invisible for those searches, no matter how good the product is.
Ranking is only half the job. Once a shopper lands on your page, the title, bullets and images have seconds to convince them. We optimize for both: indexing for the searches that matter, and copy that answers the buyer’s questions in the order they ask them.
More organic traffic
Ranking for the right keywords brings in sales without paying for every click.
Lower ad costs
A relevant, well-optimized listing converts better, which helps your PPC campaigns spend less per sale.
Sales that compound
Better conversion supports better rankings, which bring more traffic and more sales.
Every field of your listing, optimized.
Keyword research
A complete keyword list from real search data, prioritized by relevance and search volume.
Title
Your most important keywords up front, readable for shoppers and within Amazon’s style rules.
Bullet points
Benefit-led bullets that answer objections and work in secondary keywords naturally.
Description
A description (or A+ copy) that reinforces your strongest selling points.
Backend search terms
The hidden keyword fields most sellers leave empty, filled with relevant terms that aren’t in your visible copy.
Competitor gap analysis
The keywords your competitors rank for that you don’t, and a plan to close the gap.
How we optimize your listing.
Keyword research
We pull search data for your product and your top competitors, then map every keyword to where it belongs.
Copywriting
Our writers draft your title, bullets, description and backend terms for both search and shoppers.
Review
You approve the copy; we check it against Amazon’s style guide and category rules.
Publish and track
We update the listing and check indexing for your priority keywords after it goes live.
Listing optimization questions, answered.
What is Amazon listing optimization?
It’s the process of improving your product listing so it ranks for the searches your buyers use and converts more of the shoppers who see it. It covers keyword research, your title, bullet points, description, backend search terms and, for the full effect, your images and A+ Content.
How long does it take to see results?
Indexing for new keywords usually shows up soon after the listing updates. Ranking improvements depend on your category’s competition, your sales velocity and your advertising, so they build over the following weeks. We track your priority keywords so you can see the movement.
Do you use keyword tools or guesswork?
Real search data. We use professional Amazon keyword research tools, plus your competitors’ listings and your own search term reports when you give us access.
Can you optimize listings on Amazon UK, EU and other marketplaces?
Yes. We optimize listings for Amazon US, UK, EU, UAE, Saudi Arabia and Australia, with keyword research done for each marketplace rather than copied from the US listing.
Will optimization change my product's ASIN or reviews?
No. Optimization updates your listing content only. Your ASIN, reviews and sales history stay exactly as they are.
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Find out which searches you’re missing.
Send us your listing. We’ll show you the keywords you’re not ranking for and what we’d change first, on a free strategy call.